PUBLIC HEALTH CAMPAIGN (SOCIAL MEDIA)
ROLE: COPYWRITER
BOSTON UNIVERSITY’S AWARD-WINNING PUBLIC HEALTH CAMPAIGN
AUGUST 2020-MAY 2021
The Challenge: Socially starved college students are saying “f*ck it” to COVID-19 safety regulations.
The Insight: College students can’t afford to lose out on any more college experiences.
The Solution: Use relatable and attention-grabbing Gen-Z language to provide COVID-19 information/guidelines and helpful resources so college students understand their role in controlling the pandemic.
CASE STUDY
Video explaining campaign strategy
SOCIAL MEDIA COPY
Clever headlines and snappy copy that updated audiences on COVID-19 information and guidelines. We covered everything, including difficult topics about college life that students can only talk about…With other students.
OUT OF HOME PLACEMENTS & SWAG
We took FIWCI from phone screens to real life through OOO campaign placements throughout campus and “swag” items for students to wear as they rep the message behind the campaign.
Boston University Shuttle Bus
Campaign Merchandise (Swag)
AWARDS & RECOGNITION
We got attention. Lots of it.
(And were recognized by leading organizations for our creativity and impact on Gen-Z audiences)
The press REALLY loved us…
We won (and were nominated for) awards…
(Platinum award finalist)
….And even picked up some national recognition along the way
FIWCI was presented to the CDC as part of their annual webinar conference in 2020
FIWCI was presented in AMA’S “Symposium for the Marketing of Higher Education” in 2020